Motorcycle insurance is somewhat of a necessity if you ride. But behind every great affordable coverage lives a spirit following a rider's passion, seeking adventure.
When Esurance brought a new insurance product to the motorcycle community, it had to be different. Because meeting riders on the open road through rich storytelling provided a new bond beyond savings. So the “Why I Ride” campaign was born. And through authentic content, Esurance connected with the community on another level. Their level, in a big way. Riders were reminded why it is they love to ride through gripping tales from their own.
Company: LinkedIn
Roles: Creative Director, Art Director, Designer
Skills: Strategy, Leadership, Design, Presentation
Project Industries: Tech, Marketing, Business Social Platform, CX/UX/UI
Roles: Creative Director, Art Director, Designer
Skills: Strategy, Leadership, Design, Presentation
Project Industries: Tech, Marketing, Business Social Platform, CX/UX/UI
Credits to Alchemy Creative for video production.
