My name is Mike Luzzo, an award-winning Creative Director, brand strategist, storyteller, and designer at heart. As a brand creative team lead, my goals help drive growth and accountability. Born and raised in the northeast, I have called the SF Bay Area home for over 20 years. This has allowed me to work alongside some amazing brands and build a handful of talented creative departments to date.
The best adjectives to describe my style are strategic, passionate, dedicated and visionary. No matter the technology or trend, I see myself as a maker and a communicator. I am a designer of all things in life. I leverage technology, AI and software to help teams scale through efficiency. I find joy in the work and the people who surround me. My design style can be defined as smart, modern and minimalistic. I have a strong perspective, yet easy to work alongside.
Listen. Care. Create.
Over the years, I have led an array of project types through evolving media alongside rockstar brand teams and partners. Lucky for me...I have grown immensely because of it. Driven by data and strategy, I'm always in search of customer insights that lead to aha moments that drive actions.
CAPABILITIES / SKILLS
Experience managing brand creative design teams, leading creative projects, collaborating with cross-functional teams, and driving impactful design strategies, increased user engagement, improved brand consistency, and successful product launches through quantifiable results.
Creative team leadership / Storytelling / Coaching / Creative strategy / Art direction / Design / Presentation / Digital marketing / Social / Copywriting / Experience design / Collaboration / Ideation