Overview —
Seagate, one of the world's largest data storage technology organizations, sought to address the growing demand of AI innovation and it's impact on the industry. This led to a new narrative and modernization initiative addressing the problem statement of a perceived brand in need of a refresh. By celebrating the sophistication of it's product portfolio "cool factor", we crafted a clean and modern brand design pattern built to scale.
Phase 1 — Build a technology brand, Mozaic 3+ to amplify advancements in innovation
We created a comprehensive, new design system and experience from digital to video to event activation. A brighter, more modern approach to design elements help drive the brand into the future.
As part of the brand evolution, brand guidelines were developed to help drive both brand awareness externally and brand alignment internally.
Company: Seagate
Roles: Creative Director, Art Director, Designer
Skills: Strategy, Leadership, Design
Project Industries: Storage Tech, Branding, Marketing
Roles: Creative Director, Art Director, Designer
Skills: Strategy, Leadership, Design
Project Industries: Storage Tech, Branding, Marketing
