From dot com holdover to modern trailblazer
Overview —
A custom rebrand for one of the first companies to offer car insurance online. Esurance’s digital platform and mobile applications leverage technology to deliver insurance products as efficiently as possible.
The goal was to transform a brand inspired by the customer-driven digital platform and mobile applications inspired by technology in order to deliver insurance products as efficiently as possible.
Designed for customers with a human approach to typography, design pattern and story transforms the Esurance brand experience towards the future.
Company: Esurance
Roles: Creative Director, Art Director, Designer
Skills: Strategy, Leadership, Design
Project Industries: Insurance Tech, Marketing, Brand
Roles: Creative Director, Art Director, Designer
Skills: Strategy, Leadership, Design
Project Industries: Insurance Tech, Marketing, Brand
